Analysis on the development of China's real-time audio and video industry
Migration of audio and video consumption habits
Users' audio and video habits have been formed and gradually extended to strong real-time and interactive scenes
In the era of rich media and information, audio and video have become an important way for people to obtain, release and exchange information. By the end of 2020, the proportion of online audio-visual users in China's overall Internet users has reached 95.4%. The high saturation penetration rate makes users feel more comfortable with the audio and video services. Thanks to the continuous breakthroughs in the base's capabilities and key technologies, the audio and video service system has achieved a further development from on-demand, live broadcast to real-time audio and video. The substantial optimization of real-time and interactivity has gradually activated the audio and video interaction mode in more scenes, driving users' audio and video consumption habits to migrate to more realistic and immersive real-time audio and video services. At the same time, with the normalization of the epidemic situation, people have gradually formed the habit of handling business remotely. As a universal capability, real-time audio and video has levered the digital upgrading of many strong real-time and interactive scenes in the traditional industry, and further extended the consumption trend of real-time audio and video from the consumer Internet to the industrial Internet.